Giannis Antetokounmpo and the Milwaukee Bucks are headed to the NBA playoffs for the ninth consecutive season. With one championship and four first-round exits in that time, their star knows how good it feels to win and how bad it feels to come up short.
Earlier this season the Bucks won the second annual NBA Cup, beating the Oklahoma City Thunder in Las Vegas. While some people still question how much the NBA Cup actually means to players, Giannis is sold. In an interview with The Athletic the Bucks star was asked about the MVP discussion and while he said it's nice to be a part of it, he insisted that winning is much more important and more importantly, it feels better.
A lot better apparently. From The Athletic:
That's right, one of the best players in the world favorably compared winning the NBA Cup to both winning a championship and… intimacy.
The NBA could spend millions on marketing firms and ad campaigns for the NBA Cup and never come close to a pitch like that.